Tuesday 6th September 2011

Rydges Melbourne

Attend our one day Marketing Essentials Seminar to rapidly acquire a host of powerful marketing insights which will revolutionise your business:

• Customer Satisfaction & How To Double Your Profits
• Secrets of Internet Marketing
• The Power of Market Research
• Social Media for Business

Suitable for business owners, management executives, and experienced marketers who need to take advantage of powerful new online marketing techniques, these 4 information-packed sessions will equip you to implement some of the lowest cost, highest impact marketing tools that any business or organisation can utilise, no matter how large or small they are.

You'll walk away knowing where to focus your energies, and the specific questions you need to be asking to improve your company’s marketing performance and make better decisions about marketing priorities, consultants, and budgets.

Session 1 - Customer Satisfaction & How To Double Your Profits (9:30am - 10:45am)

Many businesses think that having satisfied customers will guarantee your success and profitability. That's not true.

In this session, we'll revolutionise the way you understand customer satisfaction and teach you how to use this knowledge to transform your business from break-even to highly profitable. You'll learn the principles of customer satisfaction research, and which of your customers are truly loyal, brand advocates, high spenders, and the real profit spinners.

We'll also explain how not-for-profit organisations can apply the same principles in engaging the public for education campaigns, fund-raising, volunteering, and word-of-mouth referrals.

Session 2 - Secrets of Internet Marketing (11:00am - 12:15pm)

If your internet marketing doesn't seem to be going anywhere fast, you need to learn the 'Secrets' of Internet Marketing. We'll explain some key tools and techniques that many businesses are unaware of, but which can quickly and easily transform your online marketing and the target market insights that are available to you.

This session will help you know what you don't know, so that you can go brush up on those skills, or at the very least be able to confidently direct your marketers, web developers, and external consultants towards measurable results.

With illustrations and analogies that bring it all to life in plain English, you'll leave this session with clearly focussed, methodical steps you can now adopt to systematically enhance your online marketing performance.

Session 3 - The Power of Market Research (1:30pm - 2:45pm)

This session might be better entitled "How to Stop Wasting Time and Start Focusing"!

For those not involved in the Market Research industry, this topic can at first appear to be dry, mundane, and an expensive luxury. But this session will bring in to sharp relief the power of market research to rapidly focus your energies based on facts rather than fantasy, and use accurate data about your customers, competitors, and market opportunities to improve the quality of your decision making.

It will also show you simple market research opportunities which are right under your nose, even for those with a limited budget, and why it really will cost you much more if you DON'T research.

Session 4 - Social Media for Business (3:00pm - 4:15pm)

Is Social Media worth the investment of your time and money, and is it relevant in your industry? We’ll help you understand how it works, what it will and won’t do, and how to set realistic social media marketing objectives. You'll learn what's hype and what's helpful about Facebook, Twitter, LinkedIn, Youtube, and how you can potentially leverage them for your business objectives through integrated marketing activities.

All attendees will also receive our FREE Aktiv Tactics 6 Point Social Media Framework, which helps you plan your own social media marketing campaign, plus a voucher for $500 worth of social media consulting from Aktiv Tactics (conditions apply).

Registrations commence at 9:00am (or 30 minutes before the session you're registered for)

First session commences at 9:30am

Refreshments will be provided during morning and afternoon breaks.

Lunch is NOT provided, attendees may wish to visit the Rydge's own Locanda Deli, Wine Bar & Steakhouse, or one of the many delightful Melbourne cafés nearby.